Strategic Enrollment Management Planning
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Focus Area: Advising and Program Delivery
Cabinet Liaison: Mike Moore
Objectives/Facilitators:
• Advising – Mike Hopper
• Honors, HLRC, LDP – Bob Willenbrink
• Developmental, ethnic minority retention, first year, sophomore year – Lora Pace
• High school classes – Dan Connell
• International – Bob Frank
• Co-curricular transcript – Bev McCormick
• Access to academic programs – Dan Connell
• Course scheduling – Yvonne Baldwin
• KCTCS Partnerships – Dan Connell

Focus Area: Enrollment Mix and Marketing
Cabinet Liaison: Beth Patrick
Objectives/Facilitators:
• Optimal enrollment mix – Teresa Johnson
• Benchmark enrollment services practices – Loretta Lykins
• Marketing strategies – Jeffrey Liles
• Diversity initiative – Clarenda Phillips

Focus Area: Student Services
Cabinet Liaison: Madonna Weathers
Objectives/Facilitators:
• Student service orientation – Michelle Hardin
• Assessment of student services – Bill Redwine
• Housing requirements – Kevin Koett

Focus Area: Admission Standards
Cabinet Liaison: Dayna Seelig
Objectives/Facilitators:
• Admissions standards – Dave Magrane
• Alternative admission routes – Debbie Abell
• P-16 initiatives – Dale Duvall

Focus Area: Financial Aid
Cabinet Liaison: Barbara Ender
Objectives/Facilitators:
• Criteria for scholarships – Jessica Adkins
• Processing and disbursing practices – Carol Ford

Focus Area: University Processes
Cabinet Liaison: Mike Walters
Objectives/Facilitators:
• Unit annual review processes – Roger Barker
• RI2SE project processes – Sheri White
• Registration process – Sharon Reynolds
• Student fee process – Joe Hunsucker

Focus Area: Internal Communication
Cabinet Liaison: Keith Kappes
Objectives/Facilitators:
• Web site process – April Nutter
• Enrollment management information – Jami Hornbuckle
• Student communication process – Jami Hornbuckle
• Progress report on SEM plan – SEM Task Force (Jeffrey Liles and Dayna Seelig)