Undergraduate Research Fellow Wins Best Paper Award
Senior Marketing major, Brittany Hackworth, Mt. Sterling, Kentucky, presented a research paper in Chicago, IL, March 25th, that received the Best Paper Award for the Social Media Marketing Track, of the Marketing Management Association’s Annual Spring Conference.
Hackworth is an Undergraduate Research Fellow for Dr. Michelle B. Kunz, Associate Professor, Marketing, in the Department of Management & Marketing at MSU. Her paper was titled, “Fans, Friends and Followers: Social Media in the Retailers’ Marketing Mix. Brittany is the daughter of Roy and Teresa Hackworth, Mt. Sterling, KY.
Funding for Hackworth's travel to the conference was provided by the College of Business and Public Affairs, and the Office of Research and Sponsored Programs.
Additional information is available by contacting Dr. Kunz at 606-783-5479.