Morehead State Public Radio
Community Advisory Board Meeting Minutes
February 7, 2013
Members Present: Leeann Akers, Megan Boone, Greg Dike, James Fluty, Drew Henderson, Dr. Kimberlee Sharp, Eric Thomas and Angela Traver
MSPR Staff: Paul Hitchcock
Guest(s): Tim Holbrook
The meeting began at 6:34PM in the studios of Morehead State Public Radio (MSPR) at Morehead State University (MSU). Paul Hitchcock, MSPR General Manager welcomed new and returning members of the CAB.
Minutes of the November 15, 2012 meeting were reviewed. Jim Fluty made a motion to approve the meeting minutes as presented. Megan Boone seconded the motion. The motion passed.
MSPR’s Quarterly Program Report for the period of October - December 2012 was reviewed. Following general discussion,
Drew Henderson made a motion to accept the quarterly report. Megan Boone seconded the motion. The motion passed.
Paul Hitchcock shared a list of comments collected from members who participated in MSPR’s Fall Fundraiser and Membership Drive. The comments were also shared with MSPR’s fulltime staff. A copy was also placed in MSPR’s public file.
There were no comments from guests.
The CAB discussed the annual CAB Student Leadership Award. Applications for the award were collected and distributed to the CAB prior to the meeting. After some discussion, a motion was made by Dr. Kimberlee Sharp to nominate Mr. David Gillum as recipient of the 2013 CAB Student Leadership Award. Jim Fluty seconded the motion. The motion passed.
Paul Hitchcock shared plans with the CAB for MSPR’s Spring Fundraiser and Membership Drive. The dates of March 30 through April 5 are tentatively scheduled for the on-air fundraiser. In lieu of an on-air campaign, efforts are being organized and implemented to secure listener support through call-outs, direct mail and social networking. MSPR is working with MSU’s Development Office to coordinate the off-air fundraising campaign.
Information on the impact on programming and operations during a week-long on-air fundraising campaign were shared with the CAB. The impact on MSPR’s programming and operations can include the following:
Equal to 2 days of lost Morning Edition and 1.5 days of lost All Things Considered content
Equal to one Mountain Edition program (30 minutes) pre-empted
2 hours/day or 15 hours/week of pre-empted music programming
Requires up to 30 phone volunteers for 15 hours/day (105 hours/7 days)
Local, original programming is diminished to focus on fundraising and pitch breaks
Less direct student training and mentoring
$2,500 in unused (purchased) network programming
Potential of $1,000 local underwriting revenue lost
Scheduling on-air guests and phone volunteers, preparing special programming and production, soliciting business challenge grants, writing scripts and pitch notes
Following general discussion, a motion was made by Eric Thomas to support MSPR’s new initiatives toward fundraising, with the possible elimination of pledge week. Drew Henderson seconded the motion. The motion passed.
CAB officers for 2013 were discussed. In addition to Julie Ferguson moving from Vice-Chair to Chair, nominations were accepted for Vice-Chair and Secretary. Drew Henderson was nominated as Vice-Chair and Leeann Akers as Secretary. A motion was made by Megan Boone to accept the nominations as presented. The motion was seconded by Angela Traver. The motion passed.
Paul Hitchcock announced that Michelle Wallace and MSPR (WMKY) have been recognized by the Society for the Preservation of Bluegrass Music in America (SPBGMA). WMKY is nominated for Bluegrass Radio Station of the Year and Michelle Wallace (host, Bluegrass Sunday) is nominated for Bluegrass DJ of the Year.
Paul Hitchcock also mentioned he will serve a two year term (2013-2014) on the board for the Kentucky Broadcasters Association. He will represent Kentucky Public Radio on the board.
The next CAB meeting will take place in MSPR’s studios at 6:30PM on Thursday, May 9, 2013.
There being no further business to discuss, a motion was made by Jim Fluty to adjourn the meeting. Eric Thomas seconded the motion. The motion passed. The meeting concluded at 7:22PM.