School of Business Administration
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Course Descriptions  |  Curriculum Map  |  Worksheet   |   Factsheet 

Through the BBA Option in Marketing, students gain a basic understanding of market structures and processes and develop an ability to analyze and deal with marketing problems. The BBA with an option in marketing is designed to prepare students for professional positions in a variety of fields including advertising and promotion, sales, retail management, market research, international marketing, and the marketing of services. The marketing discipline encompasses the analysis, planning, implementation, and control of programs required to satisfy customer needs both in profit and non-profit sectors. Marketing introduces students to marketing principles and practices, and the development of marketing programs that enable firms and organizations to thrive domestically and internationally. Managerial decisions in the areas of customer analysis, product development and management, pricing, promotion, and channels of distribution constitute the core of the marketing curriculum.

Undergraduate Program Objectives:

Students completing the undergraduate program should be able to:

  • Demonstrate ability to analyze and deal with marketing problems.
  • Demonstrate understanding of marketing principles and practices.
  • Demonstrate interpersonal, team, and leadership skills necessary to function in multicultural business and marketing settings.
  • Apply marketing functions as they relate to products and services.
  • Develop the ability to participate in business and marketing transactions in both domestic and international markets.
  • The ability to engage in planning and implementation of the sales process.
  • The ability to conduct market research, including the collection and analysis of data.
  • The ability to apply marketing principles and practices in a policy making environment.


  • Active student chapter of Students in Free Enterprise (SIFE)
  • Active student chapter of Phi Beta Lambda